By: Mary Jo Almeida-Shore
Soho Beach House’s One Year Birthday Bash
It’s a sweet, sweet life for members of the Soho Beach House (SBH) especially when the House throws one of its famous bashes. Such was the case on September 27 when the SBH celebrated its one year anniversary with a Willy Wonka themed party. It seemed like a “world of pure imagination” to lucky members and their guests who were greeted by Oompa Loompas at the door, one of whom was atop a 15 foot- 1,000 + cupcake display, ala Cupcake Wars.
Similar to last year’s founders’ party, the House pulled out all the stops, just as most of the founding members’ dues are up for renewal (Coincidence? We think not!). Guests were treated to limitless seafood, steaks, the best black truffle risotto we’ve ever had (where the chef was doling out the truffles as if they were chocolate sprinkles) and just about every other delicacy imaginable- including Cecconi’s signature wood oven pizzas, meatballs, paella and our favorite- the Serrano croquettes. Not to mention, that in keeping with the theme, the sweets were abundant, and available throughout every nook and cranny of the property. We’re talking an ice cream stand at the valet! But unlike the Founder’s party last year, there was such an energy and buzz in the air throughout the night, as you couldn’t walk two steps without running into an old friend or many new friends with whom you’ve spent countless good times at this very place. Read the rest of this entry »


By: Mary Jo Almeida-Shore
prints that graced the runways, Mercedes-Benz showcased its latest fashion statement, the 2012 SLS AMG Roadster (think Barbie DREAM CAR on steroids) and C63 AMG Coupe, two all new models available later this year. Our favorite designers this season included Mercedes-Benz presents designer, Derek Lam; Carolina Herrera, Diane von Furstenberg, Nanette Lepore, Pamela Rolland, Milly by Michelle Smith and Diesel Black Gold (especially since Gerard Butler! was sitting front row). Enjoy our stories about a few of the stellar parties we attended and a little bit about the lounges- the other side of Fashion Week.
By: Mary Jo Almeida-Shore
Elaine Lancaster celebrated her birthday with fellow Drag Diva extraordinaire, Kitty Meow (a fellow Virgo) at Bongos Cuban Café at the Hard Rock Hotel. And while it’s uncommon for any Diva to share the spotlight, these two decided to celebrate together, as they have been dear friends since way before La Lancaster swam ashore on our Golden Beaches. 