Pink Room

Posted by Mary Jo Almeida-Shore On May - 13 - 2010



Alejandro Espinosa Rodriguez and friends


Pink Room celebrated its grand opening on Friday, a party eight months in the making, which on South Beach is really only like five minutes.  Heck, many clubs don’t even stay open that long!  Let’s hope that’s not the case for this 4, 300 square foot club on 7th and Washington, which was packed to the rafters with an eclectic mix of Euro-types and the barely 21 set, who have yet to master the ebb and flow of the nightclub world, making it a challenge to move around.  The enormous DJ booth, (read stage) is surrounded by a jumbo tron which continuously projects digital images, further distracting the crowd. 

The club is quite beautiful, for those who are fans of “all things pink.”  By that we mean that just about everything, from the walls, to the bars, banquettes, lighting, even the toilet paper is pink!  The owners, veterans of the luxury hospitality industry, despite being pretty young themselves (their moms were at the party) have created the first socially conscious club, by actively embracing environmentally conscious practices in the club’s design and operations.  The best part is that they have joined forces with Susan G. Komen For The Cure South Florida by donating fifty percent of the proceeds from the rotating “Pink Drink With A Cause” to the foundation and hosting fundraising events throughout the year.  Other pink-inspired cocktails include the Pink Cosmopolitan and a Passion Fruit Lemonade.  Pinkroom also offers bottle service which comes with mini-trays of chocolate covered strawberries and fresh flowers with champagne. 

Overall, the club boasts an energetic vibe, similar to that of Mynt lounge, and a pretty tough door, helmed by Nicolas Coeur De Roy, formerly of Louis.  So before you head out, make sure you look young and gorgeous, brush up on your French, and bring your ID and plenty of cash- after all, it’s for a good cause!  The bright pink light will let you know you’ve arrived. 

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