By: Mary Jo Almeida-Shore
If you’ve been blessed with beauty, talent, creativity, connections and some spending money, consider applying for membership to the newly minted, private Soho Beach House, the latest, greatest incarnation of founder, Nick Jones’ Soho House brand, which officially opened this week, after a month of exclusive gatherings for its top tier founding members. Soho Beach House, Jones’ third North American property, is right next door to the Fontainebleau on the ocean. The soft opening Founders’ party featured limitless lobster, and other seafood; steaks, black truffle risotto (where the chef was doling out the truffles as if they were chocolate sprinkles) and just about every other delicacy imaginable; a live band and gorgeous crowd- leaving the guests of the Founding members and anyone in the vicinity exclaiming, “Sign me up!” Read the rest of this entry »


Falling for Spring Fashions
success. A common thread among designers for their spring collections was the presence of beige, which ruled the runways, alongside neighbors on the color palette, white and ivory-in sheer and non-sheer fabrics and the requisite spattering of black. Several designers showcased vintage designs, including Gottex and Betsey Johnson, with a throwback to the 80s and Marc Jacobs with his Studio 54 inspired 70s designs, complete with vintage accessories and big floppy hats.
Season’s Bests 2010- Part II
By: Mary Jo Almeida-Shore


