What a Scream!

Posted by Maryanne Salvat On November - 7 - 2010

Halloween fun on South Beach (3)By: Mary Jo Almeida-Shore

Halloween weekend brought revelers out of the woodwork in just about every inch of the city.  The parties ranged from a 56, 000+ square foot tent in Midtown, where Swedish House Mafia performed, to a hangar at the airport, to more than a few house parties on the islands to themed parties on South Beach. And that barely scrapes the surface. Unfortunately, most of these parties took place on the same night, so we bring you highlights from a few of the great ones and promise to continue funding cloning research.

 Gatsby Gone Goth

One notable gathering took place at the Raleigh Hotel, where SuperMarket Creative and Heineken teamed up Saturday night to recreate a darker side of Jay Gatsby’s Roaring 20s for the “Gatsby Gone Goth” Halloween costume party. Guests posed for pictures inside an experiential vignette (created by Stian Roenning) that shone a brooding light on the fictional character’s opulent mansion. Downstairs in the ballroom partygoers were treated to live performances by Toronto-based pop group, the Parallels, who made their Miami debut and Panic Bomber. DJs Tommy Gunn and Smeejay also spun signature beats in the ballroom. Upstairs in the exclusive VIP penthouse, fab femme duo, Ess & Emm (Sasha Louzon and Michelle Leshem), Troy Kurtz and Mister Drake provided the music as guests enjoyed video art curated by Spinello Projects.  Seen partying in the penthouse were Ocean Drive magazine’s Jose Ortiz; TARA, Ink. co-principal Nick D’Annunzio; Vogue Italia fashion stylist Danny Santiago; Sweat Records owner Lolo Reskin; Spinello Gallery owner Anthony Spinello and hundreds of other “gothified” Gatsby types.  According to SuperMarket Creative’s Michelle Leshem, one of the event’s organizers (and the “Emm” in Ess & Emm), “This year’s event was produced by an awesome team comprised of the best of South Beach and Wynwood.  Every year we kick it up a notch from the venue SuperMarket chooses to the theme! I’m running out of eras, but I’m sure a great one will come to me by next year.”

Nightmare on Lincoln Road

Just on the other side of Lincoln Road, another exciting gathering took place- “Nightmare on Lincoln Road,” which brought together socialites, VIPs and philanthropists for a benefit party for the Little Lighthouse Foundation. Over 500 guests attended the Grey Goose vodka sponsored benefit in the parking garage at 1111 Lincoln Road, which included dozens of smoke machines, fortune tellers and food sampling from various South Beach restaurants. (talk about a versatile parking garage!)  Advisory Board members and event hosts included Commissioner, Michael Gongora, Brian Elias, Aaron Resnick, Erin Newberg, Jeff Berk, Charlie Venturi, Matt Heien, Jennifer Sybers and Rob Sena, to name a few. The Little Lighthouse Foundation provides support to children and families with health, educational, and financial challenges.

Cafeina_Halloween_001_PHOTOCREDIT_-_Justin_NamonNightmare on 23rd Street

Another fun-filled nightmare took place on Saturday night at Cafeina, where International Socialite and Diva, Miss Elaine Lancaster host the first annual “Nightmare on 23rd Street” costume contest and spun hours of dance-worthy tunes. Over 500 attendees filled theCafeina_Halloween_002_PHOTOCREDIT_-_Justin_Namon lounge with sinful, scary and humorous looks, and paraded before the judging eyes of our favorite Diva, Ms. Lancaster, who selected 10 finalists. With the help of the crowd, Lancaster named the lucky winner, who was dressed as Zach Galifianakis’ baby-toting character from cult-flick The Hangover, to receive the grand prize: airfare for two to New Orleans for Mardi gras 2011, compliments of Southern Comfort. So Co also served up free shots throughout the night, every time Freddy Krueger’s theme song 1, 2, Freddy’s Coming for You was played.   photo credit: Justin Namon

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Mary Jo Almeida-Shore,Jose Almeida,Maryanne Salvat
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