
John Lermayer, Agustina Woodgate, DJ Jessica Who, and MC Zeale
By: Mary Jo Almeida-Shore
Absolut X and Bloc Party
Last Thursday night, the line around the 70, 000 square-foot Soho Studios spanned the entire perimeter of the expansive space by the early hour of 9 p.m. It seemed like the thousands of revelers waiting peacefully in line had been camping out for days in anticipation of the Miami incarnation of the ABSOLUT® X Masquerade Ball (which started in Austin, Texas and will end in Philadelphia). The average passerby might have asked, “What are they giving away in there, cocktails, food, a free concert?” In this case, the answer was a resounding, “Yes!” to all of the above. For the masquerade ball, Absolut vodka collaborated with Miami contemporary artist Agustina Woodgate, who looked beautiful in a sequined butterfly tunic, British indie rock band Bloc Party and world renowned and local favorite, mixologist John Lermayer to merge the worlds of art, cocktailing and music- for thousands of partygoers, for free! Now if that doesn’t warrant waiting in line for a bit, what does?
Upon entering, guests were taken aback by the cool lighting, mirrored art installation above their heads and the sheer magnitude of the whole event. Models donning electric space suits and psychedelic make up gave those who weren’t already decked out in bizarre outfits and masks a mask to wear before venturing into the space to pose in the photo booth, imbibe in Absolut specialty cocktails and dance feverishly to the music of DJ Jessica Who, who spun from a platform atop the center bar. In the VIP area, waiters passed a bevy of hors d’oeuvres while favorite veteran mixologist, John Lermayer, formerly of the Florida Room and currently of the Regent Cocktail Club at the Gale, created his namesake cocktail. Read the rest of this entry »


By: Mary Jo Almeida-Shore

