Campari brought its signature aperitivo culture to Miami this March with the arrival of Campari Spritz Square, an immersive experience centered around its iconic cocktail, the Campari Spritz.
Known for its vibrant red color and distinctly bitter profile, the Campari Spritz has long been a symbol of the Italian aperitivo ritual—simple, elegant, and designed to be savored. The brand’s “Stay Bitter” message carried through the experience, encouraging a more refined, intentional way of enjoying the moment.
Following a successful debut in New York City in 2025—where tickets sold out almost immediately—Campari expanded the concept to new markets, with Miami as its next destination.
Miami Design District Takeover
From March 21–22, Campari Spritz Square took over the Miami Design District, transforming the neighborhood into a relaxed, multi-venue aperitivo experience including Avant Gallery and illesteva. Each space offered its own interpretation of the brand, blending art, retail, and hospitality into a cohesive, walkable experience.
The format was intentionally flexible—guests were able to move freely between venues, explore at their own pace, and engage with the brand in a more organic way.
At the center of the Miami activation was Torno Subito, which anchored the culinary experience throughout the weekend.
Aperitivo, The Torno Way
The celebration began with an aperitivo-style gathering on Thursday, where the mood leaned more intimate—setting the tone ahead of the larger weekend takeover. Guests were introduced to the Campari Spritz in its most natural setting: early evening, light bites, and a rhythm that encouraged lingering rather than rushing.
What distinguished the experience was the food. A series of paired bites—thoughtfully developed by the Torno Subito culinary team under the guidance of Massimo Bottura—complemented the bitterness and brightness of the spritz. The menu reflected Bottura’s signature balance of tradition and playfulness, translating classic Italian aperitivo flavors into something more contemporary and tailored to Miami.
Sunday Brunch, Reimagined
By Sunday, the experience shifted into a more relaxed daytime format. The brunch at Torno Subito offered a continuation of the aperitivo concept, reinterpreted through a late-morning lens.
Guests returned for a seated experience that included Campari Spritz pairings alongside a bespoke menu of bites—again created by the Torno team with Bottura’s influence guiding the direction. The approach remained consistent: simple in format, but precise in execution, with each element designed to complement the cocktail rather than compete with it.
Across both moments, Torno Subito reinforced the essence of aperitivo culture—less about a single drink or dish, and more about the experience of slowing down, socializing, and letting the evening (or afternoon) unfold naturally.
Looking Ahead
Campari Spritz Square will continue its expansion with a stop in Los Angeles this June, bringing the same concept to Silver Lake.
The Campari Spritz
At the center of it all was the Campari Spritz—straightforward and balanced.
Ingredients
• 2 parts Campari
• 3 parts Prosecco
• 1 part soda water
• Ice
• Orange slice
Method
• Build over ice in a wine glass
• Garnish with a fresh orange slice
