By: Mary Jo Almeida-Shore and Maryanne Salvat

As we stepped onto the sandy shores of the stylish Joia Beach, we were delighted by all of the beautifully branded Viktor&Rolf umbrellas and decor in honor of the brand’s unveiling of its latest olfactory masterpiece: Flowerbomb Tiger Lily. The scene was set like a page out of a summer romance novel—an exclusive, private party under the setting Miami sun, where the air was filled with the scent of tiger lilies- which were ever present- on the displays, bars and cocktail tables.

The guest list included influencers: Batsheva Haart, Valerie Domínguez, Alejandra Divo, Lisa Opie, Paula Macher, Christie Ferrari, and Moira Tumas, who mingled, and toasted to the new takeover, while sampling the fragrances and taking plenty of insta-worthy photos. 

As we marveled at the Miami skyline at dusk, while swinging on rope swings by the ocean, we could sense the buzz of the stylish crowd, as they sipped signature cocktails and sampled the Flowerbomb and Spicebomb collections; their senses alight with the rich, floral, and spicy notes. 

Cocktails flowed freely, each one as beautifully crafted as the fragrances themselves. And then, as the sun dipped below the horizon, the music took over. Puerto Rican singer RaiNao serenaded us with her sultry voice, while Coco&Breezy spun beats that kept everyone dancing well into the night.

Fortunately, the Flowerbomb Tiger Lily Beach Club pop-up will continue through August 18th.

Guests will have a chance to lounge by the water, cocktail in hand, while enjoying the scents of tiger lily wafting through the air at this tropical oasis right in the heart of Miami. Be sure to visit to sample the full Flowerbomb collection, and shop to your heart’s content.

We are sure you’ll agree: Flowerbomb Tiger Lily isn’t just a perfume, it’s the scent of summer in a bottle.