More Swim!

Posted by Maryanne Salvat On July - 29 - 2010
Beach Ball Festival 2010

Beach Ball Festival 2010

 Beach Ball Festival 2010

There’s no better complement to all the Swim week fun than a Beach Ball festival complete with unlimited Seven Tiki Spiced Rum cocktails, a Crunch Gym pre-game warm up and all the friendly beach ball competition you’ve come to love-from 40 teams comprised of over 600 players. The festival took place at the Gansevoort Hotel’s Beach Club once again this year, with Jerry’s Deli (team “Jerry’s Deli”) winning first place and taking home a Tiki Beach boat cruise provided by Tiki Beach: Joe’s Stone Crab (team “Joe’s Killer Claws”) coming at close second winning a year-long gym membership to Crunch for team members; and Ted’s Hideaway (team “Last Call”) taking home the bronze and a muscle milk summer gift pack. Bleau Bar dominated the mixology contest with their first place, award-winning cocktail worthy of, if not one, then all seven Tiki Gods. The secret ingredient:  Seven Tiki Spiced Rum,  of course.

For participants and hundreds of guests who needed some refueling after all the Swim Week antics, Red Bull provided the tunes and created a consistently upbeat atmosphere, while Epicurean and Muscle Milk kept guests and players hydrated and active throughout the afternoon. Other sponsors included Laser Cosmetica and Phukit (pronounce it any way you’d like) which provided the various teams with their player t-shirts and hats. 


Sonia Vera


There’s Funkshion, Funkshionably Loud and now: Funkswim!  Coinciding with Mercedes Benz Fashion Week Swim, and keeping the fashion-obsessed schlepping between the Raleigh and Setai, Funkswim presented a line-up of bikini shows that knocked our socks off! O.K.,who wears socks at bikini shows? But, seriously, these shows were not to be missed, and included Sonia Vera, the Cosmopolitan en Español show, Paula Herbert, Inca, and Just Cavalli.   The production was so good that the “little rain” (read:  monsoon) looked like it was part of the show, giving guests a music video type of feel, according to organizers.

Cosmopolitan en Español  kicked-off Funkswim with its fourth annual ‘Cosmo Summer Splash’ hosted by Telemundo’s Azucena Cierco along with Quique Usales.  The runway show was styled by Natalija Dedic, and onsors Sears and Kmart showcased by Front Management.  In a grand and much anticipated finale, Charlie by Matthew Zink made a splash with its signature black and gold pieces. Sky-high heels from Sergio Rossi Bal Harbor and sophisticated time-pieces byHublot Watches along with heat- and humidity-friendly hair and make up provided by presenting sponsors Pantene and CoverGirl, completed each look. Special scents provided by Eva by Eva Longoria perfume kept the smell of summer in the air.  Other great looks by sponsors Sears and Kmart (no, your eyes do not deceive you) were also presented.

Lounges, Retreats, Salons, Oh My!

Salon Allure’s opening night party and tradeshow were signature events during Swim Week.  Over 550 people attended the opening night party presented by Diesel and 944poolside at the W South Beach.  A high energy runway show over the pool featuring 19 brands including Diesel, Tori Praver, Red Carter, Marysia Swimwear, Ivana Sert Beach Fashion, Koral, Jessica Simpson, Belusso and Martha Rey provided a sneak preview of the stunning 2011 collections.  Salon Allure featured designers and brands from all over the US and around the world including Turkey, Colombia, France, Italy, and other countries to showcase their creations during the tradeshow.  Over 450 guests attended the event making its inaugural year an overall success.


MOD MEDIA hosted the official MOD Lounge and Gifting Suite during MOD Swim Weekfor a select group of press, VIPs and celebrities, such as Perrey Reeves (HBO’s Entourage), Mya (Grammy-Award winner and Pop Diva Sensation), Devorah Rose (CW’s High Society), Cindy Taylor (Supermodel), Anchal Joseph (America’s Next Top Model) and top press attendees, including,  and Emmy Award-winning Belkys Nerey of WSVN-TV News, who enjoyed complimentary swag from designers Designer Skin, Kirsti Grinna, Azure Swim, Keva by Keva J, House of Jackie Brown, Hermosa Jewelry, Betsy Moss, Plasti-chic and more.  Guests received swank gift bags, and had VIP access to mingle and participate in meet-and-greets with all of the designers. The roster included noteworthy 2011collections from Azure Swimwear.

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