Jason Arasheben celebrated the opening of his eponymous store with a sexy “Eyes Wide Shut” themed party in the Design District’s Palm Court. Guests, who dressed in theme, enjoyed trying on the unique over-the-top jewelry and timepieces, favorites of numerous famous athletes and celebs including Iggy Azalea, Jennifer Lopez, John Legend, Madonna and Rihanna. Signature cocktails by Moscai and canapes were served by runway servers wearing leather and lace masks (and little else). Partygoers also sampled forbidden fruits from a living wall of edibles- modeled after the Garden of Eden and mixed and mingled to sultry house beats by DJ Tavin Reiter.

Fans of Jason of Beverly Hills in attendance alongside Founder, Jason Arasheben and wife, Lisa and Chief Operating Officer, Brandt Branand, included: Washington Wizards player Drew Gooden; NBA player Mickael Pietrus; Berthil Espegren, Benny Bloch, Brenda Nestor Castellano and Bobby Castellano, Carly Patterson, Christina Getty, Elysze Held, Fabian Basabe, Fabiana Bosca, Farah Abassi and Benny Aboud, Hello Campos, Hilda Morello, Petra Mason, Richard Jay-Alexander, Stephanie Gold, Vivienne and Cristian del Rio; Tara Solomon and Michael Leondas Kirkland.

Jason of Beverly Hills is located at 140 NE 39th Street, suite 124.