Tah Dah! Miami Socialholic Launch Party at SET

Posted by Mary Jo Almeida-Shore On June - 18 - 2010
Maryanne Salvat, Joe Almeida, Mary Jo Shore

On Friday night, over 700 guests joined hosts Michael Capponi and Eric Milon at SET nightclub for
the official launch party of the internationally acclaimed website, Miami Socialholic™ sponsored by Grey Goose vodka.  Miami Socialholic™ co-founders and partners, Dr. Mary Jo Almeida-Shore, Maryanne Salvat and Joe Almeida, celebrated alongside hundreds of friends and family members in the opulent club, which was filled to capacity by midnight and remained that way into the wee hours.


Michael Capponi and Eric Milon

To add to the excitement, SET was transformed into Pandora, from the movie Avatar for the occasion-replete with enormous inflatable flowers and vines suspended from the ceiling, floor-to-ceiling arrangements of balloons and live plants and flowers, blue lighting, and actual Avatars (the gorgeous blue beauties mingled and danced for the crowd).    Along with the Na’vi beauties, fans of the site got to watch Avatar on the club screens in 3-D (yes, those are 3-D glasses you see in the photos).    Capponi, who is well-known for conceptualizing surreal themes and unforgettable experiences, proved that he is the James Cameron of over-the-top parties once again.  Those of us who’ve been around for longer than we are willing to admit, were taken back to the halcyon days of Bar Room, where  Capponi created incredible themes every week, which included wall-to-wall giant butterflies, Arabian themes, and nights in medieval times (to name a few)- complete with props, thousands of flowers, dancers on stilts- you name it!

When asked about the idea for the launch party and a Night in Pandora, Capponi said,

“We wanted to do something different that would make a real impact on the space without taking away that which makes the venue so unique.  A Night in Pandora was created to transform SET into a spectacular dreamlike world. 3DX, who produced my Mad Hatter birthday this year, also did the production for Friday’s event. They did a great job bringing to life the vision and concept by adding live plants and giant inflatable props that set the mood from the moment guests walked through the front door.


I was thrilled that we were able to combine the launch of Miami Socialholic™ with a Night in Pandora. It brings the inside source to the heart of an exclusive event.The response and feedback were incredible. It was definitely one of the best nights in SET’s history.”

Miami Socialholiccurrently has readers in over 25 countries.  We strive to provide insider access to the most exclusive parties and A-list events, including detailed accounts of invitation-only happenings from galas to openings to lunches to fashion fetes and celebrity sightings for our readers.

2 Responses to “Tah Dah! Miami Socialholic Launch Party at SET”

  1. Julia says:

    Hello Ladies,

    I just spoke to your mom and she suggested that I send you a note to let you know that I am the lady she met at Fresh Market in Coconut Grove yesterday (June 19)! Your mother is a jewel! I truly enjoyed meeting her and chatting with her! She is definitely proud of her children!

    I look forward to keeping up with Miami’s events through your website!

    All the best to you!

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