White Claw®, the creator of the nation’s number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world’s first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create vodka with distinctive taste, aroma, and smoothness. The result is a minimal yet complex combination of aromas and sensations in the mouth and nose — subtle notes of citrus at first, then grain, then a velvety finish. Along with the creation of a new process, White Claw also came up with a new way to describe the premium vodka: it’s the “smooovest.”

Each bottle of White Claw Premium Vodka is carefully bottled in Kentucky and embossed with the White Claw logo — the surge of three perfect crests coming together.

As part of its expansion into vodka, White Claw is also announcing the launch of its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda. The new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles. The vodka’s velvety finish is designed to bring out the fruit flavors in White Claw Vodka + Soda Pineapple, Peach, Wild Cherry, and Watermelon varieties.

Available in select markets across North America, the White Claw vodka portfolio will include the following:

White Claw Premium Vodka (40% Alc/Vol) – available in 1L, 750ml, and 50ml bottles.
White Claw Flavored Vodka (30% Alc/Vol) – available in iconic White Claw flavors — Mango, Black Cherry, and Pineapple — in 1L, 750ml, and 50ml bottles.
White Claw Vodka + Soda (4.5% Alc/Vol) is available (US only) in Pineapple, Peach, Wild Cherry, and Watermelon flavors in 12-ounce slim cans included in variety 8-packs and single flavor 4-packs.

For more information visit: www.whiteclaw.com