Love The Swim You’re In!

Posted by Maryanne Salvat On July - 24 - 2009

shay-todd-show-at-w-south-beach-4For the fifth year in a row, the Mercedes Benz Fashion Week Swim extravaganza splashed into town for five fun-filled, albeit exhausting, days of skin, swim and soirees. The year’s Fashion Week Swim saw the greatest number of designers ever, including, Tibi, ANK by Mirla Sabino, True Religion Swimwear, Ed Hardy Swimwear, Poko Pano, Xtra Life LYCRA®, Cia.Marítima, Luli Fama, L*Space by Monica Wise, (this season’s Mercedes-Benz Presents designer), Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life LYCRA®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.  Overall, the shows were a throwback to the 80s, with models sporting bizarre hairstyles, funky make-up, outlandish accessories, and of course, the requisite Michael Jackson (R.I.P.) songs on the soundtrack. 

The Suits

Many of the designers showcased retro-suits, featuring belts, knots, buckles, studs and hardware. Other common themes were bright colors and oversized, exaggerated accessories.  Standouts included Miami-based swimwear designer Red Carter’s eponymous line and Christian Audigier’s Ed Hardy show. 

Red Carter told The Daily that his inspiration for this year’s “Rock and Roll Space Hookers Circa 1984” came from his father’s Playboy magazine collection. red-carter-2010-runway-collection-6Carter’s show, which was rumored to be overbooked by 400, did not disappoint. Lots of eccentric looks graced the runway, including black-pink-and-gray animal prints, suits with studs, cutouts and splicing, thunder bolts and wide metallic belts on futuristic-looking models wearing black lipstick and funky hairstyles.

Similar to last year, this year’s Ed Hardy show was part rock concert, part frat party, and featured his trademark colorful, tattoo-inspired suits, complete with the signature skull and crossbones, unique embellishments and custom hardware.  Bright colors, sequins, and studs covered the suits that barely covered the models, who, in Mohawk-style hairdos and Joan Jett inspired make-up strutted down the runway in matching Ed Hardy patent leather pumps to the beat of Boom Boom Pow and M.J.’s Dirty Diana.  The retro 80s vibe filled the room as the models revved up the crowd by waving their arms in the air and swinging huge silk scarves to garner applause.  Everyone seemed to be having a blast, enjoying Audigier’s unique, audacious designs.

Story By: Mary Jo Almeida Shore
All photos by Mary Jo Almeida Shore

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