All Wrapped Up

Posted by Maryanne Salvat On January - 30 - 2009

Fashion designer Diane von Furstenberg, the mastermind behind the iconic wrap dress that has graced the wardrobes of just about every woman for the past 36 years, was on-hand to christen the newest outpost in the DvF luxury lifestyle brand at her new boutique at the Shops at Bal Harbour last Thursday evening. Von Furstenberglookbook-wrapsdiane-von-furstenberg described the women in Miami as “hot” (not to quote the monosyllabic Paris Hilton). This is truly a compliment coming from von Furstenberg, a recipient of the Lifetime Achievement Award from the Council of Fashion Designers of America in 2005, who is currently serving her second two-year term as CFDA’s president.Von Furstenberg went on to tell reporters that she is “deeply inspired by women and she designs to inspire them.” Built to resemble a jewelry box, the new boutique is one of only five in the United States, and the 29th store to open worldwide.

In addition to hundreds of Miami’s most fashion forward, guests in attendance included von Furstenberg’s son, Alex, with fiancé Ali Kay, model/journalist Candela Ferro, supermodel Elsa Benitez, Bal Harbour Shops Director of Marketing Cheryl Stephenson and celebrity facialist Tracie Martyn. Collectively, the shopping event generated more than $15,000, and a portion of the proceeds benefited Women of Tomorrow, founded by multiple Emmy-award winning journalist Jennifer Valoppi, who was also in attendance. Each guest left with an adorable vintage Wonder Woman tee, and one lucky shopper won DvF’s Piggy Wrap Bold bag from her spring 2009 collection, priced at $1,495.

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