H&M Pop Shop on Lincoln Road photo: Alex Tamargo

“Forget the rules, if it makes you happy, wear it!” reads the sign on the wall at the fantastic, brand new H&M pop-up shop just off of Lincoln Road.  It seemed like a delightful figment of our imagination as we approached the store last Thursday morning and saw the famed bright red letters “H & M” on the rooftop.  “Happy” was just the mood inside the store for the private preview- “ecstatic” actually. Partly because the select few who were invited to this “fashion field trip” for a sneak peek of Swedish global retailer  Hennes and Mauritz’s latest fashion forward outpost were among our most fashionable friends, who were like kids in a candy store, and also because we were drinking champagne at 11 a.m. on a stormy Thursday.  In case you didn’t notice, we used the word “fashion” three times in that last sentence- that’s because it’s all about trendy, affordable, fashion (there’s that word again) at H& M. Read the rest of this entry »