“I used to rule the world — seas would rise when I gave the word” springs to mind. So begins Coldplay’s prolific “Viva La Vida,” a song that could have been written about any of the select “rulers” of South Beach past and present. Currently, there is new royal blood on the South Beach throne, in addition to the mainstays — Capponi, the Milons, Siervo, Seikaly, Edwards, Masri, Pooch, Roth, Guerra, Casares and a few others whose names you love to drop. Of course, I’m talking about Jeffrey Soffer, the new ruler of all things Fontainebleau.
Long LIV the King
On December - 18 - 2008
