Saks and INITIO Parfums Privés came together for an unforgettable night in Miami to unveil POWER SELF, the brand’s boldest creation yet. Hosted at the iconic Temple House, the launch was an immersive, full-sensory experience—where scent wasn’t just smelled, it was felt.
Guests engaged in a 360-degree journey of smell, taste, touch, sound, and sight—each element unlocking the fragrance’s full emotional power. It was more than a party; it was a portal to your most empowered self.
POWER SELF isn’t just a fragrance. It’s a neuroscent—a scientifically formulated blend of woody florals designed to activate the brain’s sensory receptors and measurably boost confidence, clarity, and emotional strength.
This unisex scent is magnetic yet comforting, leaving a trail that resonates with your truest self. It’s mood-enhancing. Mind-shifting.
POWER SELF is a scientifically crafted woody floral neuroscent designed to elevate confidence and emotional strength. By activating the brain’s sensory receptors, it does what no ordinary fragrance can: enhance your mindset and well-being.
Unisex, magnetic, and soul-stirring, POWER SELF leaves behind a trail of empowered energy. This is scent with purpose. Fragrance, redefined.
