On Tuesday, March 21st, Lacoste and UNKNWN celebrated the debut of Le Club Lacoste, Lacoste’s annual takeover of the Miami-based streetwear retailer – together transforming UNKNWN’s Wynwood boutique into an immersive tennis hub in honor of the 2023 Miami Open.

Attendees, who included global tastemakers and tennis players, Camila Coelho, Daniil Medvedev, Rachel Love,Vale Genta, Carla Nuñez, Stef Williams, and more enjoyed DJ sounds by DZA and custom cocktails while bouncing in and out of a court-side tennis ball pit. Guests battled in a ‘Fast Serve’ competition on a specially-designed tennis court, replacing UNKNWN’s iconic basketball court, for a chance to win VIP tickets to the women’s finals.