EXPRESS Launches Holiday High End Capsule Collection: ‘Edition’

Posted by Maryanne Salvat On December - 9 - 2015

image001EXPRESS announces the launch of the Brand’s first high-end capsule collection, Express ‘Edition.’ Drawing inspiration from iconic classics filtered through a modern lens, ‘Edition’ is a mix of cool sophistication and street style with an emphasis on luxury fabrics, elevated techniques and a sharpened attention to detail. Suki Waterhouse and Magdalena Frackowiak are the faces of the new collection and will be featured in all digital and print marketing.

EXPRESS ‘Edition’ is available in 27 stores, including at the Beverly Center (8522 Beverly Blvd., Los Angeles, California) and online at express.com/edition beginning December 1. The collection is comprised of 56 styles including statement accessories ranging from $50-$500. The unique designs offer an update to the classic tuxedo, guipure lace dresses, silk and chiffon blouses, the perfect biker jacket, an embellished band jacket, resin coated jeans and leather bottoms. The black and neutral color palette features pops of deep crimson, ivory and gold hardware for a downtown sensibility.

Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat and Facebook.com/EXPRESS.

 

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