Just in time for the summer and “lemonade season,” Philadelphia will once again prove that it’s the City of Brotherly Love by helping Alex’s Lemonade Stand Foundation (ALSF) commemorate 10 years since founder Alexandra “Alex” Scott challenged volunteers everywhere to help her raise $1 million for childhood cancer research, one cup of lemonade at a time. To continue Alex’s legacy, volunteers, sponsors and supporters across the area will join the fight against childhood cancer during the National Lemonade Days Initiative, June 6 through 8. Whether it’s hosting an Alex’s Lemonade Stand, attending one of the Foundation’s signature events or supporting the Foundation through visiting one of its many sponsor fundraisers, the Philadelphia area will be taken over by ways to help cure childhood cancer.
National Lemonade Days
From Friday, June 6 through Sunday, June 8, thousands of volunteers will host Alex’s Lemonade Stands from coast to coast during National Lemonade Days in an effort to raise $1 million for the kids’ cancer fight. Utilizing founder Alex Scott’s original fundraising idea, the stands will provide a fun and easy way for supporters of all ages to raise awareness and funds for childhood cancer while learning the important lesson of giving back.
June 2014 will mark 10 years since Alex challenged the nation to help her raise $1 million toward finding cures for all kids with cancer, one cup of lemonade at a time. Though Alex would ultimately lose her life to the disease that same summer (August 1, 2004), she would do so with the knowledge that she had reached her goal and laid the groundwork for her mission to continue.
For those not able to host a lemonade stand, ALSF’s website allows visitors to search for events by zip code, event name, or host name: www.AlexsLemonade.org/search/alex_search
Foundation Special Events
Each June, on the Saturday of National Lemonade Days weekend (June 6-8), Alex’s “Original” Lemonade Stand is held. The stand invites Alex’s family, friends and all supporters of the battle against childhood cancer to an event complete with food, games, crafts, face-painting, music, raffles and lemonade. In 2014, actress & Foundation spokesperson, Bailee Madison will be in attendance for the second consecutive year. Held at the school Alex attended, Penn Wynne, the inspiring day includes a butterfly release to celebrate the lives of all children fighting cancer as well as those who have lost their life to the disease. The Alex’s “Original” Event is sponsored by GEICO, Lehigh Valley Dairy Farms, Liberty Me, Northwestern Mutual, Sila Heating & Air Conditioning, The King Family and Volvo Cars of North America.
Sponsor Support
Several of ALSF’s sponsors will host fundraisers throughout the month of June providing supporters with alternative ways to get involved. Below is a selection of sponsor fundraising efforts, with a full list available at AlexsLemonade.org.
A&P – From Friday, June 6 through Sunday, June 15, over 300 A&P locations will sell paper lemons to raise funds for ALSF. Select locations will also host lemonade stands during the fundraising effort.
A.C. Moore – From Monday, June 23 through Friday July 25, all 140 A.C. Moore stores along the East Coast will participate in a fundraising drive for Alex’s Lemonade Stand Foundation by donating $1 during checkout.
ACME – From Friday, June 6 -Thursday, June 19, 110 Acme stores will sell paper lemons to support the Foundation. Select stores will also host lemonade stands to contribute to a cure. Dean Foods/Lehigh Valley Dairy Farms/Swiss Premium will donate one case of lemonade to every Acme store that is hosting a stand.
Applebee’s – The Rose Group (Applebee’s franchisee) will host the 8th annual charity classic at Talamore Country Club to benefit ALSF on Monday, June 9. The golf outing will act as a preview to over 800 participating Applebee’s restaurants nationwide selling paper lemons and/or donating a portion of the sales from each lemonade sold (all varieties) through their Summer Squeeze promotion from July 1-31.
Beneficial Bank – All Beneficial Bank locations across the Philadelphia area will host lemonade stands to contribute to a cure during National Lemonade Days (June 6-8, 2014).
CBS3 – Along with hosting a phone bank in Philadelphia to kick off Lemonade Days on Thursday, June 5, CBS3’s documentary “Alex Scott: A Stand for Hope” will air in several markets across the country.
Country Time – As part of their Famtastic Lemonade Stand-tacular, Country Time Lemonade is inviting stand hosts across the country to upload photos to their favorite social media channels of their stands using the hashtag #countrytime. For each photo that is uploaded, Country Time will donate $5, up to $50,000, to ALSF.
Firebirds Wood Fired Grill – To support National Lemonade Days, all 31 Firebirds Wood Fired Grill locations will host Alex’s Lemonade Stands from 11:30am-9pm on Friday, June 6 – Sunday, June 8.
Greater Philadelphia Hotel Association – Hotels throughout the city of Philadelphia will host Alex’s Lemonade Stands on Tuesday, June 3 – Saturday, June 7.
Papa John’s – Papa John’s stores in the greater Philadelphia area will offer an Alex’s Pizza Special – 2 large 1 topping pizzas for $20, of which $1 from each sale will be donated to Alex’s Lemonade Stand Foundation. Customers wishing to purchase the special must enter promo code LEMONADE at www.papajohns.com.
Pennsylvania Apartment Association East (PAA East) – For the first year, PAA East will host lemonade stands at select locations during the National Lemonade Days initiative (June 6-8, 2014).
Power Home Remodeling Group – Power Home Remodeling Group will be fundraising throughout the month of June, known internally as “Alex’s Month.” Along with holding lemonade stands at corporate headquarters and satellite offices, they will also host a golf tournament in August to contribute to the cause.
QVC – QVC and premier jewelry designer Honora have teamed up to benefit ALSF through the creation of a special Honora bracelet, which is scheduled to launch on QVC® Sunday, June 1. Together, Honora and QVC will donate 25% of the QVC sale price of each bracelet sold, between June 1 and September 30, to ALSF. Shoppers are encouraged to visit QVC.com to order this special piece.
Rita’s Italian Ice – From June 1 – 30, Rita’s guests at their more than 600 locations will have the opportunity to purchase a paper lemon through a $1 donation. The funds raised will be designated to the Rita’s Fund of Hope, to ensure the travel needs of families whose children are battling cancer are met.
Sila – For every referral,Sila will donate $50 and provide the customer with a $25 discount to celebrate their 25 year anniversary.
Starbucks – Starbucks locations in Delaware, the Kansas City Metro area, the Los Angeles metro area, New Jersey, North Carolina, Pennsylvania, South Carolina and Virginia will be hosting Alex’s Lemonade Stands throughout Lemonade Days, June 6-8, 2014.
Teleflora – Beginning in April and spanning through September, Teleflora will offer customers the opportunity to purchase floral bouquets from the Sunny Day Pitcher Collection in support of ALSF. For each Sunny Day Pitcher bouquet sold at teleflora.com, 10% of the revenue will be donated to the Foundation.
Toll Brothers – Toll Brothers communities in eight states (CA, FL, NC, NJ, MI, PA, TX, WA), will be hosting Alex’s Lemonade Stands from June 6-8.
Toys“R”Us® – For the fourth consecutive year, Toys“R”Us is hosting a two-month, in-store and online fundraising and awareness campaign benefiting ALSF. Now through Thursday, July 31, customers can make donations at all Toys“R”Us and Babies“R”Us® stores nationwide and online at Toysrus.com/AlexsLemonade. This year, Toys“R”Us kicked off the campaign with a new consumer engagement initiative, #Stir4ACure, which encourages social media users to show support for ALSF by sharing who or what they stir for – whether it’s a cure, a family member or all children fighting cancer using a downloadable sign and the dedicated hashtag.
Volvo Cars of North America – Volvo will have a presence at Alex’s “Original” Lemonade Stand in Wynnewood, Pennsylvania, where they will draw the raffle winner for a brand new Volvo XC60. All proceeds will be donated to ALSF. Additionally, with the purchase of every new Volvo, participating Volvo retailers will donate $10 to ALSF.
