1Hotel South Beach Opens with Flair

Posted by Maryanne Salvat On April - 10 - 2015

Richard LeFrak, Tom Colicchio, Barry Sternlicht Photo Credit Seth Browarnik_WorldRedEye.comBy: Dr. Mary Jo Almeida-Shore

One of the most highly anticipated hotel openings of the year took place on Wednesday, March 25, as the stylish and luxurious1 Hotel South Beach, opened its doors and celebrated with a 100/1 Event: a private rooftop party hosted by Barry Sternlicht, founder of Starwood Capital Group; Richard LeFrak, CEO of LeFrak; and Robert Sillerman, founder of SFX Entertainment.

Attendees included top influencers within fashion, entertainment and elected officials including: Tommy and Dee Hilfiger, Paris Hilton, DJ Bob Sinclar, DJ Paul Oakenfold, Miami Beach Mayor Phillip Levine, nightlife impresario brothers Daniel and Derek Koch; and restaurateur/chef and Bravo television personality Tom Colicchio, proprietor of Beach Craft, 1 Hotel South Beach’s signature eatery, which will open later this month.

The A-listers gathered on the hotel’s posh rooftop and enjoyed Champagne, artisan Ciroc cocktails and signature bites. Notables in attendance included developer Jorge Perez; art collector Marvin Ross Friedman and Adrienne bon Haes; SEE Eyewear magnates Richard and Shelley Golden; developer Jackie Soffer; couturier Oscar Carvallo; architect Kobi Karp; artist Steven Hannock; TV personality Candela Ferro and actor Khotan Fernandez; restaurateur Joey Goldman; designer Sam Robin; British socialite Poppy Archer; socialites Barbara Becker, Suzy Buckley-Woodward, Hello Campos and Marita Stravrou; model Berthil Espegren; power couples Walid and Susie Wahab, Hal Lucas and Marisa Toccin Lucas, and Michael Comras and Daniela Swaebe.

The launch party kicked off various events during Miami Music Week/Winter Music Conference 2015, such as Concept Id Group and The B Cool Group’s 1 Fashion-DJ Beach Volleyball Showdown Tournament, on Friday, March 27- a charity event benefiting the Alfons Animal Foundation with teams composed of DJs and models, music influencers, celebrities. Friday’s event included DJs Sunnery James and Ryan Marciano, supermodel and Paris Hilton ex, River Viiperi and Wilhelmina and Next Model’s top roster of beauties. Guests enjoyed massages, wellness stations and fresh organic juices. Guest sipped on VO/CO Ready to Drink luxury beverage, the first to combine premium vodka with pure coconut water and Santera Tequila Devine excellence.

But the fun didn’t stop there- on Saturday, March 28, The Koch Brothers of DMK Entertainment, alongside DeLeon Tequila and Ciroc, hosted a private brunch, the Noisehouse/Want Tickets Media Lounge Brunch at 1 Hotel South Beach’s Cabana Pool. VIP guests included actor Simon Rex (aka “Dirt Nasty”) and actress Jaime Murray (Dexter, Spartacus, CW’s Ringer).

photo courtesy: World Red Eye

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