Fashion Field Trips:

Posted by Mary Jo Almeida-Shore On June - 8 - 2012

H&M Pop Shop on Lincoln Road photo: Alex Tamargo

“Forget the rules, if it makes you happy, wear it!” reads the sign on the wall at the fantastic, brand new H&M pop-up shop just off of Lincoln Road.  It seemed like a delightful figment of our imagination as we approached the store last Thursday morning and saw the famed bright red letters “H & M” on the rooftop.  “Happy” was just the mood inside the store for the private preview- “ecstatic” actually. Partly because the select few who were invited to this “fashion field trip” for a sneak peek of Swedish global retailer  Hennes and Mauritz’s latest fashion forward outpost were among our most fashionable friends, who were like kids in a candy store, and also because we were drinking champagne at 11 a.m. on a stormy Thursday.  In case you didn’t notice, we used the word “fashion” three times in that last sentence- that’s because it’s all about trendy, affordable, fashion (there’s that word again) at H& M.

Champagne flute in one hand, camera in the other, we made the beautiful 3,380 square foot pop up shop our playground on Thursday, as we leisurely perused the men’s and women’s collections tailor-made for the Magic City- without enduring the hair pulling and pushing which we were sure would take place the following day.

We chatted with H&M’s Marybeth Schmitt She expressed that the flagship store at the historic Lincoln Theatre on Lincoln Road which is set to open in September will be one of the largest H & M stores in the country, and will include clothes and accessories for men, women and children. “The store will feature clothing perfect for the ‘city of summer,’ with collections which differ from those sold in other stores throughout the country.  We are especially excited about our collaboration with Anna Dello Russo Fashion Director and Editor at JapaneseVogue with whom H & M is collaborating on a new collection which will be shown during New York Fashion Week.”  We also warned her about the mob scene which would be sure to ensue at the official grand opening (turns out the line was around the block). 

Some of our favorite eye catchers included: colorful tunics, brightly patterned bikini tops (some priced at just $4.95!) and whimsical beach towels, adorable patterned wedges, and of course bright, fashionable jewelry, were just the tip of iceberg. If this preview is any indication of the fashions that will be available throughout the seasons at the flagship store set to open come September at the Lincoln Theater, H&M is sure to be the perfect fit. 

The H&M Miami pop-up shop is located at 1669 Meridian Avenue,  just around the corner from the flagship store location. The pop-up shop can be reached by phone at (305) 695-0324.

 

Webster and GQ Launch Havaianas Soul Collection

Havaianas have been our preferred beach footwear for years- especially because the slip-proof soles are perfect for slippery situations.  The popular Brazilian line has now come out with some new “soles” with a different kind of “soul.”  Enter, the Soul collection of sneakers!  A couple of weeks ago, we attended a very tropical private cocktail party in the lobby of the Webster to preview the new 2012 Havaianas Soul Collection of close-toed sneakers sold exclusively at the Webster-think-very trendy boat shoes. What’s the best part about the adorable new kicks? The inside is actually made of the same cushy sole as the flip flops! Not to mention that there is an adorable mini Havaiana dangling from the laces.  The crowd at the party, co-hosted by GQ magazine was lively, as they moved to Brazilian beats by DJ Manuver and sipped specialty cocktails by Kanon vodka. 

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Mary Jo Almeida-Shore,Jose Almeida,Maryanne Salvat
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