One of the highlights of this year’s SOBEWFF was sampling the spirits created by Casa Lumbre, a spirits brand which prides itself on producing premium, farm-to-bottle Mexican spirits with unique sensorial qualities that appeal to trade and consumers alike. Miami Socialholic had the opportunity to meet and interview the dynamic team behind the brand to find out what puts Casa Lumbre in a class of its own.
What is unique about Casa Lumbre?
Founded in Mexico, Casa Lumbre was born with a bold spirit and a clear purpose: to challenge the limits of conventional to create new generations of unique and culturally iconic brands. Driven by passion, innovation and talent, Casa Lumbre anticipates trends and identifies opportunities to bring extraordinary brands and experiences to life that ignite the senses and emotions, enriching people around the world.
Casa Lumbre stands out for its unwavering commitment to artisanal craftsmanship and the exploration of traditional techniques married with innovative approaches. Our spirits are not just beverages; they are expressions of centuries-old traditions infused with contemporary creativity. Each bottle encapsulates a story, a journey through time and culture, making Casa Lumbre an experience as much as a product.
In the space where so much competition exists, what do you do to stand out?
Despite the crowded market, Casa Lumbre distinguishes itself through a commitment to excellence in every aspect of production. From sourcing the finest ingredients to employing meticulous distillation methods, we prioritize quality above all. Additionally, our dedication to craft and community engagement sets us apart, fostering a deeper connection with our consumers beyond just the product itself.
What’s the inspiration behind Casa Lumbre? How did you decide to get into this competitive environment?
Casa Lumbre is born from a profound appreciation for the rich heritage of Mexican spirits and the desire to share these treasures with the world. Our founders were driven by a passion for craftsmanship and a vision to redefine the spirits landscape by reintroducing forgotten traditions and flavors. Despite the competitive nature of the industry, our commitment to authenticity and innovation emboldened us to enter this challenging yet rewarding arena.
What are your sustainability efforts?
During the inception of Casa Lumbre, we designed a 5-way approach to our philosophy when creating brands that covers the following areas: environmental impact, shared values, scalable solution-oriented, social awareness and always meeting best agricultural practices.
Through this 5-tier approach, we have focused our team on exploring alternative renewable heat sources, seeking the recovery of land that has lost its purpose due to climate change or lack of water, designing equipment to use less water for distillation, designing waste management projects for all brands, ensuring no deforestation on new land and creating job opportunities for farmers with legal and social benefits.
What’s the thought process behind expanding to other spirits?
Our decision to expand into other spirits is rooted in a desire to further explore and celebrate the diverse global drinking culture. Each new venture represents an opportunity to delve into unique flavor profiles, cultural traditions, and production methods, allowing us to broaden our horizons while staying true to our commitment to excellence and innovation.
You have some interesting brand ambassadors. How do you select your brand ambassadors? How do they align with your values?
Our brand ambassadors are selected based on their genuine passion for Casa Lumbre’s mission, their deep understanding of our products, and their ability to authentically represent our brand values. We seek individuals who embody the spirit of craftsmanship, authenticity, and community, and whose personal ethos aligns seamlessly with ours. Through meaningful collaborations and shared values, our ambassadors serve as authentic advocates, enriching the Casa Lumbre experience for our consumers.
Where can Casa Lumbre be purchased/tasted?
Many of our brands can be found at great bars and restaurants around the city such as: Sweet Liberty, DOYA. Medium Cool and Minibar and our brands can be purchased to take home at Vintage Wine and Liquors In Midtown.
Additionally, we regularly host tasting events and collaborate with bars and restaurants throughout Miami and NYC that share our commitment to quality and innovation, providing opportunities for consumers to experience the unique flavors and craftsmanship of Casa Lumbre spirits firsthand.
